Engagio enables marketers and their companies to orchestrate highly scalable human connections that engage prospects and customers, driving more revenue faster. Founded by Brian Babcock and Marketo co-founder Jon Miller, Engagio is leading the rapidly growing “Account Based Everything” revolution.
How are they doing it? Engagio’s account-based platform complements existing marketing automation platforms with account-centric analytics and the ability to orchestrate outbound interactions across departments and channels.
Traditional demand generation is like fishing with a net: you put your campaign out there, and you start catching “fish.” It doesn’t matter which specific fish you catch, as long as you can catch enough fish in total. Account Based Everything is going after “big fish” with spears and harpoons. By flipping the funnel, Engagio provides B2B marketing and sales prospecting tools that enable companies to target those accounts most likely to drive revenue.
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