wayne mincey

Wayne Mincey

Senior Advisor

Wayne is a senior advisor at Norwest Venture Partners, providing counsel to Norwest’s portfolio companies in the areas of operations strategy and mergers and acquisitions. Wayne has over 30 years of experience spanning strategy, operations, finance, business development and M&A. His experience includes work in North America, Europe and Asia, and has included businesses ranging from start-ups to operations with annual sales of over $1 billion. Wayne has been equally successful in turnarounds and taking successful enterprises to the next level of success through product development and sales growth. He has also served as an independent board member for both profit and non-profit organizations.

Most recently, Wayne served as Executive Chairman, and earlier CEO of Chicago-based Market Track, LLC, the leading provider of SaaS based advertising, eCommerce and brand protection insight solutions. During his seven year tenure, Wayne led the company’s transformation from a simple print ad tracking business into an omni-channel market intelligence and data analytics company. This resulted in compound annual growth rate of 25% and a client base of over 1,800 leading retail, brand and business services clients. During his tenure, Market Track’s private equity backers realized a cumulative 5x return on invested capital.

Prior to joining Market Track, Wayne led various firms including The Hackett Group, Spherion Technology Services, Enthusian Corp, and Norrell Information Services.

Wayne earned a Bachelor’s degree from Morehead State University and an MBA from the University of Miami (FL).

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