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COMPANY INFO

Company: Vuori
Industry: Apparel
Website: vuoriclothing.com
Founded: 2015
Headquarters: Encinitas, CA
Funding stage: Growth equity
Norwest investment: 2019

INVESTORS

Jon Kossow
Connor PikeConnor Pike

Investment Snapshot
Vuori Investment Opportunity
  • Build a brand that uniquely captures consumer passion for an active, outdoors lifestyle
  • Offer products that are superior in quality, sustainability, and ethical development

Market Trends/Drivers
  • Rise of “athleisure” apparel
  • Success of omnichannel sales strategies
  • Aspirations for the SoCal lifestyle

Norwest Investment
  • $45 million

Portfolio Services Utilized
  • Capital Markets/M&A
  • HR & People Advisory
  • PR & Marketing
  • Talent & Retention

Outcome
  • Rapid growth in revenue and profitability
  • Stable balance of retail, wholesale, and DTC channels
  • Superior sales-per-sq. ft in retail stores
  • Subsequent investments value company at $4 billion

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