With throngs of happy — and well-rested — customers, Casper is redefining the entire sleep experience. Among Time’s Best Inventions of 2015 and named to Fast Company’s Most Innovative Companies in Retail for 2017 (second only to Amazon), Casper is more than just a mattress in a box.  Reinventing the mattress buying process was just the first step for Casper, since expanding its product suite to include sheets, pillows, bed frames, and even dog beds.

Casper CEO and Co-Founder Philip Krim recently joined fellow leaders in the Consumer space to discuss building an enduring consumer brand online. Hear what he had to say: