As if last year’s big privacy changes in key digital channels weren’t enough, marketers now have to contend with constraints on both consumer spending and supply chains. Marketing to consumers in 2022 is like trying to catch a frisbee with oven mitts on! Let’s talk about how to overcome these challenges.
Join us for a conversation with Grove Collaborative’s SVP of Consumer Marketing, Andrew Silard, to learn:
- How Grove is navigating the changes in digital tracking to mitigate their impact on key channels like paid, social, and email
- How today’s limitations in measurement should change how you think about the balance of direct response and brand in your creative
- The importance of first-party data, and ensuring you don’t have any measurement gaps
About Grove: Grove Collaborative is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates over 150 high-performing eco-friendly brands of household cleaning, personal care, laundry, clean beauty, baby and pet care products serving millions of households across the U.S. each year. With a flexible monthly delivery model and access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines. Grove is the first plastic neutral retailer in the world and is committed to being 100% plastic-free by 2025. For more information, visit www.grove.com.