Norwest Female Founder Series: Stories from the Front Lines took place at Automattic in San Francisco and featured four entrepreneurial women founders who are deeply focused on meeting customer needs while running and scaling their businesses. Fortune Magazine senior writer Michal Lev-Ram moderated the session.

The companies and their founders represent a range of industries, approaches and wildly diverse concepts. Panelists included:
•Shanna Tellerman of Modsy, a 3D-based home design solution that allows shoppers to visualize design ideas in the context of their own home.
•Katerina Schneider of Ritual, which has set out to make nothing less than the perfect daily vitamin for women.
•Shan-Lyn Ma of Zola, reinventing the $300 billion wedding registry industry through an elegant, function-rich web portal and integration with hundreds of stores, brands, services and vendors.
•Leigh Rawdon of Tea Collection, which designs, manufactures and sells original children’s clothing inspired by global cultures and styles and supports global children’s organizations with each purchase.

A highlight video from the event may be viewed below.