Learning from Failure: Lessons for Founders from Failed Companies

I launched a website that features my collection of memorabilia from failed products and companies. Why? Because as much as we focus on success, there is a great deal to be learned from failure. I’m not the only person who believes this. Lindsay Hyde, an entrepreneur and advisor to startups, teaches a class at Harvard […]

Learning from Failure: 4 Lessons from Famous Product Flops

I recently launched a website around my unusual hobby: collecting memorabilia from failed products and companies. I have such classics as a sock puppet from pets.com, a mug and baseball from Enron, and a Warriors bobblehead doll from FTX. Amusing as these might be, I have a serious reason for sharing this interest: while we […]

How to Leverage Your Network to Crush Your Sales Quota

Over the years, we have observed what the best sales reps do to build strong relationships with customers and prospects. To date we presented these best practices to GTM organizations at our portfolio companies. Today we are sharing our insights on the below four categories: How to build your network How to nurture your network […]

Let’s Talk TikTok Ads: Actionable Insights for Performance Marketers

A man sets up a table to cook while women films him.

TikTok is a global phenomenon that is impossible to ignore. With more than 1 billion active users, it consistently ranks as one of the top social media apps. Such popularity has naturally attracted the attention of advertisers. But is it a worthwhile outlet for your marketing dollars? To learn more about TikTok advertising, Norwest held […]

How to Keep Winning Enterprise Software Deals in a Downturn

The 2023 market has been challenging for enterprise software companies. The Federal Reserve has been raising interest rates to combat inflation, and the risk of a recession has gone up along with the cost of capital. Companies are responding by pulling back on corporate investments and overall spend. This softening economic backdrop has slowed demand […]