5 Steps to Building a Value-Centric Company Culture

two women in front of whiteboard that has sticky notes with company values on them

Company culture, hiring, and retention are ever-present on the minds of HR leaders — even more so after navigating the trials of the past four years. At its best, company culture is a symbiotic relationship; the workplace attracts and retains top talent, and those employees become the reinforcing function of a positive company culture. Linda […]

Ethical AI for Startup Founders and Teams: Key Questions and Foundational Steps

Keren Bitan is the founding principal at Tandem Impact, a boutique sustainability consulting firm. She specializes in advising investment firms — including Norwest — and high-growth companies on responsible investing and sustainable business growth. Keren is available to provide guidance to Norwest portfolio companies as part of our robust portfolio services offering. For any inquiries, […]

Is Your Company ‘Enterprise Ready’?

I recently had the pleasure of meeting with some two dozen founders or CEOs of startup companies during New York Tech Week. The topic was building an organization for long-term success, an area that I support leaders in through my role as CRO Operating Executive and Principal at Norwest. I posed a critical question: Is […]

15 Pieces of Marketing Gold From the 2023 Norwest Growth Marketing Summit

The Norwest Growth Marketing Summit made a triumphant return this year, uniting B2B, B2C, and healthcare portfolio marketing leaders and friends. The timing couldn’t be better — with 2024 planning underway, we gathered our community in a safe space for inspiration, learning, and frank conversations about common challenges. I started the day rallying our attendees […]