Carly London

Carly is a senior advisor at Norwest, providing counsel to Norwest’s portfolio companies in the areas of growth marketing strategy, execution, and measurement.

She brings over 13 years of experience, with a proven track record of driving profitable business expansion and innovation for high-growth companies. As the founder and CEO of Sometimes Curly, Carly leads an agency that manages over $150 million in annual media spend across clients of all sizes and verticals, with a specialty in ecommerce B2C companies. Clients include Kitsch, DRMTLGY, Pourri, Carpe, Kosas, MaryRuth Organics, Needed, and Troon Golf.

Prior to founding Sometimes Curly, Carly held pivotal roles, including Director of Digital Marketing at Dollar Shave Club and Head of Growth at LIVELY. In these positions, she developed data-driven marketing strategies that significantly contributed to each company’s growth trajectory, leading to successful company acquisitions.

Carly is a graduate of Scripps College, where she earned her Bachelor’s in Economics while also excelling as a sprinter on the track and field team. She currently resides in Los Angeles, where she continues to shape the future of growth marketing through her expertise and passion for scaling businesses.