Principal, CMO & Operating Executive
Focus: Portfolio Services
Location: Palo Alto

Lisa joined Norwest in 2020, first as a part-time Senior Advisor, then full-time as a CMO and Operating Executive. As a member of the portfolio services team, she lends her 20+ years of B2B marketing experience to the portfolio, working shoulder-to-shoulder with company leaders to help them optimize and scale their revenue engines for growth.

Most recently, Lisa was VP of Marketing at Lucidworks, where she built the growth function from the ground up. Prior to that, she held leadership roles at VC-backed B2B SaaS companies, including Demandbase and Castlight Health. While at Demandbase, Lisa became a certified Account-Based Marketing expert and frequent speaker on ABM best practices in her role as VP of Demand Generation & Brand.

Lisa holds a bachelor of arts degree in sociology from Stanford University.

Get To Know Lisa
  • 01
    What was your first job?
    I was a waitress at a diner, where I learned how to carry 6 plates at a time. What I never imagined before taking that job is how much waiting tables teaches humility and patience, along with multi-tasking and problem-solving skills!
  • 02
    Do you have a favorite quote?
    “A wise man can learn more from a foolish question than a fool can learn from a wise answer.” - Bruce Lee
  • 03
    What are your interests outside of work?
    Travel, performing and visual arts, cooking (mostly eating, actually). I’m also writing my first book and trying to write at least 1,000 words per week.