Grove Collaborative is a direct-to-consumer retailer of household cleaning and personal care products, produced by Grove-owned labels and other environmentally friendly brands. The team at Grove believes sustainable products can build a brighter, better future for everyone and they act on that belief by curating a selection of products that meet the Grove Standard: Everything available at Grove has met standards for non-toxicity, efficacy and sustainability; the products are also cruelty-free.
- Third-party validation: Grove has been a certified B Corp since 2014.
- Field and regulatory leadership: Grove sets a strong example of climate leadership and uses its platform to advocate for action among peers and relevant regulators, as evidenced by:
- EPA partnership
- Support of climate change regulation
- Beyond PlasticTM is Grove’s five-year plan to solve the single-use plastic crisis for home and personal care products. Today, the company is plastic neutral, and by 2025, will be plastic-free.
- Stakeholder accountability: In 2021, Grove incorporated as a Public Benefit Corporation.
While Grove Collaborative appreciates that big-picture changes are needed to address the climate crisis, the company also believes that every little bit counts. Grove plays a role in climate adaptation and mitigation by giving consumers the ability to make the most environmentally friendly choices for themselves and their families, and by continually aspiring to higher standards of plastic reduction and product cleanliness.
