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Case Studies



Company: Bluecore
Industry: Software and SaaS for retailing
Founded: 2013
Headquarters: New York, NY
Norwest investments: 2017, 2021


Scott Beechuk

Investment Snapshot
Bluecore Investment Opportunity
  • Apply AI to customer/prospect data to revolutionize e-commerce
  • Create hyper-accurate targeting that dramatically increases conversion rates and customer loyalty

Market Trends/Drivers
  • The concept of customer “market segments” has given way to a “segment of one”
  • This necessitates hyper-personalization to elevate and monetize the customer experience
  • Market Sizing: AI in Marketing to reach $108M by 2028

Norwest Investments
  • Series C (lead), D and E - totaling $210M

Portfolio Services Utilized
  • Capital Markets/M&A
  • HR & People Advisory
  • PR & Marketing
  • Talent & Retention

  • Sales growth of 376% between 2017 and 2020, by serving more than 400 of the world’s leading retailers.