Lia
Hanson
Senior Director, Events
    Focus: Portfolio Services
    Location: Palo Alto

    Lia joined Norwest in 2022 as Sr. Director of Events. In this role, she leads Norwest’s event strategy and creates new opportunities to strengthen our community.

    Lia has a bevy of marketing, demand gen, and events experience. Most recently, she was VP of Marketing at Ripcord where she oversaw events, among other functions. Prior to that, she was at Demandbase and Frog Design.

    Lia holds an MBA in business administration and management from the University at Albany, SUNY. She also holds a bachelor of arts in communication from the University of St. Thomas.

    Get To Know Lia
    • 01
      What other cities have you lived in?
      St. Paul, MN, London, Albany, NY, Miami, and Boca Raton, FL.
    • 02
      What was your first job?
      Host and busser at Bakers Square.
    • 03
      What causes or charities are you passionate about?
      Research and support for childhood cancer, and Christopher’s Haven, home for children and their families while they battle cancer.