Renée
Cohen
Operating Executive
Focus: Portfolio Services
Location: U.S.

Renée joined Norwest in 2022 as an Operating Executive. As a member of the portfolio services team, she lends her 20+ years of B2B marketing experience to the portfolio, working shoulder-to-shoulder with company leaders to help them optimize and scale their revenue engines for growth.

Prior to joining Norwest, Renée was a senior vice president at Lucidworks where she set global strategy for brand, product marketing, demand gen, and sales development. Before Lucidworks, she was a practice area leader at Trellist, a marketing consultancy and agency. Starting her career in tech startups, Renée cultivated deep hands-on experience and strategic leadership in a range of marketing functions including marketing ops, demand gen, social, branding, and product marketing.

Renée holds a bachelor of arts double major in political science and history from the University of Massachusetts where she graduated with honors.

Get to know Renee
  • 01
    What was your first job?
    Ice cream slinger at Brigham’s (if you know, you know).
  • 02
    What other cities have you lived in?
    Boston, MA; San Antonio, TX; and now Philly Metro.
  • 03
    What are your interests outside of work?
    Hiking with and training my Rhodesian Ridgebacks & 2 kids (yes, training the kids, too!); also a few years ago I binged 14-days straight of listening to various years of Grateful Dead shows, and I still enjoy hunting around for new favorites.
Featured Articles
Marketing
Branding
Marketing Your Way to Series B

We received a lot of positive reaction to the roundtable discussion we hosted on how to launch your company without breaking the bank, as well as an accompanying launch playbook. Many founders and CEOs wanted a follow-up discussion about the next steps young companies should take in building out their marketing functions. In response to […]

Marketing
Enterprise
3 Enterprise Marketing Hacks for Startups

Editor’s Note: The following is a transcript from the Norwest Nowcast above where Operating Executive Renée Cohen shares the three most impactful tips she has been sharing with marketing leaders in the Norwest portfolio. After three months in the marketing operating executive role at Norwest, here are three tips I found myself sharing more than […]

Best Practices
Branding
How to Launch Your Company without Breaking the Bank

Seed and early Series A founders, we heard you. Several of our portfolio companies have requested guidance on how to launch their company. By launch, we usually mean the initial public announcement of a company’s existence. Often, this is timed to the first round of venture funding. There are also different types of launches, which […]

Marketing
Industry Outlook
How to Hire a Marketing Leader (When You’re Not a Marketer)

Let’s get vulnerable, CEOs. Hiring your marketing leader can be scary. Marketing budgets often represent the largest non-headcount discretionary spend in your company. You’re placing deep trust in your marketing team to perform, so you need confidence in your leader’s sound judgment, expertise, and raw talent. It’s also an exciting decision! Selecting the right marketing […]