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Case Studies



Company: Infutor
Industry: Consumer intelligence data
Founded: 2003
Headquarters: Oakbrook Terrace, IL
Norwest investment: 2016
Acquired by: Verisk in February 2022


Jon Kossow
Ran Ding

Investment snapshot
Infutor Investment Opportunity
  • Leverage a leadership position in consumer intelligence data into higher growth rates while retaining historic profitability
  • Broaden product offerings and addressable markets

Market Trends/Drivers
  • Account-based marketing demands better-quality, more focused data about current and potential customers
  • Multiplicity of sources creates need for a single source of truth about customer data

Norwest Investment
  • Leveraged buyout in 2016

Norwest Portfolio Services
  • Business Development
  • Capital Markets/M&A
  • HR & People Advisory
  • Operating Executives & Senior Advisors
  • Operations Strategy
  • PR & Marketing
  • Talent & Retention