Achieving efficient growth is hard work, especially when the costs of paid programs are increasing while at the same time your cash burn needs to decrease. Norwest’s go-to-market (GTM) operating executives have been working shoulder-to-shoulder with our portfolio companies to navigate a lot of challenges in this current climate.
That’s why we prioritized the launch of Norwest’s first B2B Sales & Marketing Benchmark survey this year. Benchmarking can shine a light on where we should challenge the status quo to operate differently in the future.
Join us as we discuss key takeaways from the survey, and steps on how to apply the data to your programs in 2024. Bring your questions!
