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January 9, 2024


9-10 AM PT
12-1 PM ET


Renée Cohen
David Rudnitsky

2023 B2B Sales & Marketing Survey Results Revealed

Achieving efficient growth is hard work, especially when the costs of paid programs are increasing while at the same time your cash burn needs to decrease. Norwest’s go-to-market (GTM) operating executives have been working shoulder-to-shoulder with our portfolio companies to navigate a lot of challenges in this current climate.

That’s why we prioritized the launch of Norwest’s first B2B Sales & Marketing Benchmark survey this year. Benchmarking can shine a light on where we should challenge the status quo to operate differently in the future.

Join us as we discuss key takeaways from the survey, and steps on how to apply the data to your programs in 2024. Bring your questions!


Renée Cohen

Operating Executive, Marketing

Renée joined Norwest in 2022 as an Operating Executive. As a member of the portfolio services team, she lends her 20+ years of B2B marketing experience to the portfolio, working shoulder-to-shoulder with company leaders to help them optimize and scale their revenue engines for growth.

David Rudnitsky

CRO Operating Executive and Principal

David is a sales executive with a strong track record of success in building, leading, and scaling high-performance sales and go-to-market (GTM) teams. As part of the portfolio services team, he collaborates with Norwest’s early-stage enterprise companies to help define and execute their sales and GTM strategies.