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SaaStr Annual 2023


September 8, 2023


12-12:45pm PT


Sean Jacobsohn
Julie Iskow

Moving Up-Market: Plan Early for the Enterprise

As the technology landscape continues to evolve, expanding into the enterprise market has become a key objective for many Cloud and SaaS companies. However, making this transition successfully requires careful planning, strategic decision-making, and a deep understanding of the unique challenges and opportunities that come with catering to enterprise clients. Join Julie Iskow and Sean Jacobsohn, seasoned industry leaders, as they share firsthand experiences and lessons learned from guiding companies through various stages of transition. This session will provide practical knowledge and actionable strategies to successfully navigate the enterprise landscape.



Sean Jacobsohn

Partner, Norwest

Sean Jacobsohn is a partner at Norwest Venture Partners and a former enterprise cloud executive with broad technology, sales, and business development expertise. He focuses on early to late-stage investment opportunities in enterprise cloud, including mobile-first business applications, human-assisted AI, B2B marketplaces, and industry cloud solutions.

Julie Iskow

President & CEO, Workiva

Julie Iskow joined Workiva in 2019 as EVP and Chief Operating Officer. She has extensive experience scaling enterprise SaaS companies with strong, profitable growth and has a robust background in product development and optimizing operations. Iskow was promoted to President and Chief Operating Officer in March 2022 and has been overseeing day-to-day operations with global responsibility for technology, product, sales, partners, marketing, services, and customer and partner experience.