Let’s Talk TikTok Ads: Actionable Insights for Performance Marketers
TikTok is a global phenomenon that is impossible to ignore. With more than 1 billion active users, it consistently ranks as one of the top social media apps. Such popularity has naturally attracted the attention of advertisers. But is it a worthwhile outlet for your marketing dollars? To learn more about TikTok advertising, Norwest held […]
How to Keep Winning Enterprise Software Deals in a Downturn
The 2023 market has been challenging for enterprise software companies. The Federal Reserve has been raising interest rates to combat inflation, and the risk of a recession has gone up along with the cost of capital. Companies are responding by pulling back on corporate investments and overall spend. This softening economic backdrop has slowed demand […]
5 Low-Cost Ways to Optimize Your Marketing for Challenging Times
During uncertain times like these—when many startups and young companies may face lower revenue growth and sparser access to capital—we at Norwest lean in more than ever to help our companies drive capital- efficient growth and extend their cash runway. To look at cash preservation from a marketing perspective, I facilitated a discussion with more […]
Writing Your First Sales Playbook
Founders typically drive all new customer acquisition when they first create a company. It might start with your first design partners as you’re building a product, then with digging deeper into your network to source new customers. Eventually, as you grow, you’ll need to start hiring salespeople to scale growth and win new business. This […]
Measuring Social Impact in Your Software Business
When a top corporate executive, Paul H. O’Neill, took the reins at industrial giant Alcoa in 1987, he inherited a company in a tough spot encountering several operational and financial challenges. Common sense suggested that cutting costs and making the company more efficient were logical routes to take, considering the company’s poor financial position. Instead, […]
