The Pop Quiz Every Marketing Leader Should Ace
Editor’s Note: The following is a transcript from the Norwest Nowcast above where Norwest CMO Lisa Ames shares the one question she asks to find out how attuned a marketing leader is to three core aspects of their role. Hi, I’m Lisa Ames with a Norwest Nowcast about the one question every marketer should be […]
3 Enterprise Marketing Hacks for Startups
Editor’s Note: The following is a transcript from the Norwest Nowcast above where Operating Executive Renée Cohen shares the three most impactful tips she has been sharing with marketing leaders in the Norwest portfolio. After three months in the marketing operating executive role at Norwest, here are three tips I found myself sharing more than […]
How to Hire Your First PR Consultant or Agency
There is a lot of competition for a coveted space in TechCrunch and Forbes, but sometimes a trade publication is the better route—particularly if you’re an early stage company or trying to tell a deeper technology story. So how do you determine the best outlet for your news? How do you reach the right reporter […]
How to Hire a Marketing Leader (When You’re Not a Marketer)
Let’s get vulnerable, CEOs. Hiring your marketing leader can be scary. Marketing budgets often represent the largest non-headcount discretionary spend in your company. You’re placing deep trust in your marketing team to perform, so you need confidence in your leader’s sound judgment, expertise, and raw talent. It’s also an exciting decision! Selecting the right marketing […]
Three Ways to Integrate Marketing and Sales with RevOps
With companies of all types and stages facing economic headwinds, the need to grow revenues efficiently is top of mind for everyone. Marketing and sales organizations share responsibility for leading the effort, but how can they best work together to achieve their shared goal when they often operate in silos? This question was the focus […]
