Catherine Pike is a Senior Advisor at Norwest, providing counsel to Norwest’s portfolio companies in the areas of consumer growth marketing and retail strategy. As Vuori’s Senior Vice President of Retail, Catherine Pike is responsible for overseeing the brand’s vertical U.S. retail channel, which includes more than 80 owned retail locations.

 

With more than a decade of experience in retail sales, marketing and leadership across the fitness and apparel industry including lululemon athletic and FIT4MOM, Catherine brings a wealth of knowledge to Vuori. Catherine joined the brand in January 2020 as senior director of retail, growing retail capabilities and Vuori’s store footprint from just 5 U.S. store locations to today’s robust retail fleet.

 

Prior to joining Vuori, Catherine served as executive vice president of franchise operations for global wellness company FIT4MOM, and held a breadth of leadership positions at lululemon where her responsibilities ranged from managing areas in the US and Australia to developing and leading multifunctional, high-performing teams.

 

Catherine completed her Doctor of Law (JD) from the University of Denver and is a licensed attorney in Colorado and California. She received her BBA in Business Administration and Management from the University of San Diego.