Ian Clark is a senior advisor at Norwest, offering counsel to portfolio companies on pricing and monetization strategies.

Ian is the founder of Crescendo Consulting, a firm that helps software, internet, and services companies accelerate revenue growth through smarter pricing and monetization.

For more than a decade, Ian has worked with hundreds of software companies as an advisor, manager, and investor. He most recently ran the Monetization Strategy practice at Alpine Investors. Before that, he was the head of pricing at Evernote, and an investor with Contrary Capital and Array Ventures.

He is the author of Monetization, and his work has been featured in case studies by the Harvard Business Review.

Ian received his BA from Harvard, his MBA from Stanford, and first learned the nuts and bolts of pricing at Simon-Kucher & Partners, the largest pricing firm in the world.