Liz is a senior advisor at Norwest, providing counsel to Norwest’s consumer portfolio on all things growth, from consumer-facing channel and product strategy to building organizational capabilities. She brings over a decade of experience in disruptive CPG brands, leading teams and connecting strategy across growth marketing, sales, digital product and engineering, business intelligence, operations and finance.

Liz was most recently President at Ritual, where she served as the operational and commercial leader from pre-launch to $250M+ in top line, and helped evolve the business from a DTC-only multivitamin business to a profitable, omnichannel platform in women’s health. Prior to Ritual, Liz was Director of Business Development & Strategy at Dollar Shave Club.

Liz graduated with high honors from the University of California, Berkeley, where she was a captain of the Division I lacrosse team. She earned half an MBA from Harvard Business School, taking a leave of absence after her first year to join Dollar Shave Club full time.