UPSIDE Foods creates cultivated meat to reduce the animal and environmental impacts of a global food system that demands increasingly larger amounts of meat to feed a growing population. Founded by a cardiologist inspired by medical advances in cultivation of heart muscle tissue, UPSIDE is a pioneer in this innovative and rapidly growing space. Pending regulatory approval, UPSIDE Foods will sell its products in the U.S. and global markets.
- Disruption for good: Cultivated meat is an innovative solution to some of the complex challenges surrounding climate adaptation and food stability for a growing global population while addressing prevalent animal welfare concerns.
- Walking the talk: In November 2021 UPSIDE Foods unveiled a window-filled Engineering, Production and Innovation Center (EPIC) surrounded by shops and homes. This facility is designed to demonstrate how cultivated meat arrives at consumers’ tables, representing a stark difference from a traditional slaughterhouse.
At Norwest, we get excited when we see potential for positive disruption of aging systems. For our consumer investors, this includes innovative and more sustainable approaches to the future of food. We believe demand for cultivated and plant-based meat will grow exponentially, as shared in our blog titled Venture Capital Advice for Aspiring Food Tech Startups.
“In UPSIDE Foods, we see a massive opportunity to feed our planet in a sustainable and humane fashion.” – Priti Youssef Choksi, Partner, Norwest Venture Partners