Lia joined Norwest in 2022 as Sr. Director of Events. In this role, she leads Norwest’s event strategy and creates new opportunities to strengthen our community.
Lia has a bevy of marketing, demand gen, and events experience. Most recently, she was VP of Marketing at Ripcord where she oversaw events, among other functions. Prior to that, she was at Demandbase and Frog Design.
Lia holds an MBA in business administration and management from the University at Albany, SUNY. She also holds a bachelor of arts in communication from the University of St. Thomas.
Krystina joined Norwest as an Executive Assistant in 2020 and transitioned to the marketing team in 2022. As part of the marketing team, she assists in various projects, including website updates, data management, event production and analytics.
Prior to Norwest, Krystina provided a high level of executive support at several venture firms. Her most recent role was at SoftBank Investment Advisors where she supported multiple partners and produced several events.
Krystina holds a bachelor of arts in communications from the University of California at San Diego.
Kate joined Norwest in 2015 and is focused on driving brand awareness and thought leadership for Norwest through strategic communications programs. She also provides PR counsel to the firm’s portfolio companies across consumer, enterprise, and healthcare sectors.
Prior to joining Norwest, Kate was an account manager at Grayling, a public relations firm in San Francisco, where she drove marketing communications initiatives for a variety of clients ranging from early-stage technology startups to Fortune 500 companies. She was primarily responsible for developing and executing integrated communications plans, crafting corporate and product messaging as well as managing media relations and thought leadership programs. Previously, she worked at Hill & Knowlton, a global public relations firm, where she provided account support for clients including HP, LinkedIn, Qualcomm, Yahoo!, SanDisk, BrightSource Energy, and Ford Motor Company.
Kate holds a bachelor of arts in communication studies, with a minor in public relations from the University of San Francisco.
Laura joined Norwest in 2010 and brings 20+ years of experience within the venture capital and finance industries.
Laura leads an array of portfolio services initiatives and programs, including portfolio company onboarding; executive briefings; and connecting portfolio companies with exclusive perks, benefits, and resources to help them scale. Laura also helps drive Norwest’s annual Talent & People Practices Benchmark Survey and manages the firm’s vendor platform and portfolio communities – the latter of which is designed to promote knowledge sharing and collaboration among Norwest’s portfolio company leadership teams.
Prior to Norwest, Laura was the office manager and marketing coordinator at Gold Hill Capital, an independent private equity firm providing debt and equity capital to rapid growth, venture-backed technology companies. Previously, she was with Lighthouse Capital Partners and SVB. Laura spent three years writing for Netflix in a freelance capacity.
Laura holds a bachelor of science in journalism from San Jose State University and a certificate of achievement in marketing management from De Anza College.