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Welcome

Aesthetic Partners

capital A and P

Let’s do some good, together.

Welcome, , to the Norwest family! I lead Portfolio Services and look forward to partnering with you. Our team is here to provide you with the best ways to save time and money, and accelerate growth. We’re thrilled to provide you with access to the extended Norwest team, who all have a vested interest in your success. Here you will find resources, tools, and benefits available to .

Please contact me with your questions and feedback. Thank you for choosing Norwest as a partner!

Katie Belding

Partner, Portfolio Services

Norwest Portfolio Services.

Your go-to team of
support for the journey

Attract &
retain talent

Build a
strong GTM

Maximize your
valuation

Welcome to the Norwest community! My mission is to ease your company-building journey by connecting you with helpful people and resources. I’m your point of contact for:

  • Online portfolio community (via the Mobilize platform)
  • Vendor resource network (via the Proven platform)
  • Portfolio discounts and ‘friends and family’ offers

Need something that's not listed here? Reach out to me at any time and I'll point you in the right direction.

Laura Buckingham Thomas

Director of Portfolio Services

Portfolio Services

Community Groups

People & Talent
Leaders​

For heads of HR/people
and/or heads of talent &
retention or recruiting

R&D/Technology
Leaders

For CTOs, VPs
of engineering
or heads of R&D

Marketing
Leaders

For heads of marketing
(CMO, VP of Marketing) and
select comms leaders

Legal
Leaders

For General Counsel
and heads of legal

Sales
Leaders

For VPs of Sales and/or
CRO; select sales
managers

CFO/Finance
Leaders

For CFOs and heads
of finance

Need a Proven
Vendor?

Norwest’s Resource Network offers our portfolio companies exclusive discounts and benefits, and connects you with third-party vendors and trusted partners with whom Norwest has worked directly or our portfolio companies have recommended based on their own positive experiences.

Attract &

Retain Talent

Our People team can provide guidance on common HR matters including policies, employee engagement, performance management, and compliance – particularly relevant for multi-state and globally distributed teams. Our active community of people leaders connect regularly on real-time challenges such as employee retention, remote work, and maintaining culture in hybrid work environments. Check out our annual Talent & People Practices benchmark survey below for insight into how other Norwest portfolio companies approach people operations, talent acquisition, team structure, and more.

Laurie Tennant

Principal, People Advisory

Our Talent team can help you recruit key hires. Through our extensive network of executive candidates, we offer support with targeted recruiting, independent board members, and advisors. We can also help with recruiter selection and fees for talent needs at all levels, utilizing retained, contingent, and contract recruiters. By applying relevant data for both cash and equity, we are here to guide you with compensation benchmarks and strategy surrounding bonus and retention equity models.

Julia Lewis

Vice President, Talent

People & Talent Team

Principal, Talent

Vice President, Talent

Senior Director, Talent

Senior Director, Talent

Mineral Intro

Norwest portfolio companies receive access to Mineral’s HR and multi-state compliance platform free of charge. Mineral offers access to Mineral Experts, a team of HR experts standing by to answer your questions or provide guidance on a variety of topics. Mineral has built-in multi-state employment law alerts and handbooks, as well as templates & toolkits, training resources and more.

Benchmark Survey & Discounted Legal Services

Resources

2021 Norwest Talent & People Practices Benchmark Survey

Resources

DEI&B Toolkit
[pw: toolkit]

Build a
Strong GTM

The GTM team is comprised of sales and marketing execs that love getting in the trenches with you to solve your most pressing challenges. We engage in everything from org design, team and process assessment, business planning, results benchmarking, and more. We can also facilitate introductions to fellow Norwest portfolio leaders as well as trusted agencies, consultants, and strategic advisors. And don’t miss our workshops, webinars, and content to build your network and know-how even more.

Lisa Ames

Principal, CMO & Operating Executive

GTM Team

Vice President, Operating Executive, Marketing

Senior Director, Editorial

Senior Director, Events

Director of Communications

Senior Content Writer/Editor

Senior Marketing Associate

Maximize
Your Valuation

As plans for continued success over the lifecycle of your business, our team is here to help. From raising debt or equity to advice on optimizing your capital structure to IPO prep, our team will advise and support you in building a foundation that can scale and grow rapidly. We are your ear in the broader equity and M&A markets and can assist you in staying current on what is driving industry-defining exits.

Laura Boyd

Principal, Head of M&A and Capital Markets

Our team is here to help on matters related to treasury and investment management, 409a valuations, internal controls, data protection, ERP selection, insurance, audit/tax and overall firm infrastructure.

Matthew De Dominicis

Administrative Partner and CFO

Operations
Team

Finance & Tax Advisory | General Counsel & Legal Assistance | Real Estate Connections

Partner and General Counsel

Senior Director of Tax

Norwest Advisors for

Norwest’s broad network of senior advisors and operating executives have been hand-selected based on ’s stage and sector. With decades of operating experience, each of our advisors are available consult with you on an as-needed basis. Please reach out to Katie Belding or another member of the Portfolio Services team for an introduction.

Senior Advisors

Senior Advisor, Sales & Sales Ops

Senior Advisor, Technology Diligence

Senior Advisor, Diversity Equity & Inclusion

Senior Advisor, Responsible Investing

Senior Advisor, E-Commerce & Performance Marketing

Senior Advisor, Strategic Revenue Growth

Senior Advisor, Finance Strategy

Healthcare Advisors

Operating Executives

Principal, CMO & Operating Executive

CRO Operating Executive and Principal

Vice President, Operating Executive, Marketing

Friends and Family Offers

Take advantage of offers from preferred partners and exclusive discounts from fellow Norwest portfolio companies. Please use 'nvpfamily' to access the Offers page.

Preferred Partners​

Discounts and special offers from preferred partners.

Enterprise

Exclusive discounts from Norwest enterprise portfolio companies.

Consumer

Discounts on shoes, clothing, handbags, jewelry, wine, and more.

Your Investment Team

We are honored to have as part of the Norwest family. As your business grows, you will have different needs at different times. Our investment team works collaboratively with the portfolio services team to support you as you scale. Contact us directly with questions; we are excited for this partnership and what’s to come!

Sonya Brown

General Partner

Scott Mitchell

Principal

Lauren Beauchamp

Investor

Krina Patel

Investor

Search

Yes, you’ve come to the right place! You may notice this page looks a bit different.

We recently reimagined the Norwest brand and are excited to share all the ways that Portfolio Services is here to support you via this updated portal.

Have questions? Can’t find what you’re looking for? Reach out to Laura:

We’re happy you’re here.
Come back soon.